Nike Women's Training Footwear Guide
creative direction, layout, responsive design
In an effort to educate consumers on Nike Women's 20+ various training silhouettes the team was tasked to develop a product page that highlighted each sku's benefits within various categories (studio classes, gym workouts, cardio and high intensity interval sessions).
As the lead designer on the project I was responsible for establishing the look and feel, providing direction on illustration and selecting the imagery for the layout. I owned the project from start to finish collaborating with XD and copy and presenting design rationale to stakeholders.
The site remains to an informative destination for consumers to be educated on Nike's female focused footwear. It's also being under consideration to be implemented for the men's footwear division.