Nike Run Club (NRC) App Stickers

 illustration, typography   

 
 

As part of the 2016 Nike Run Club app refresh the Nike team wanted to incorporate playful and highly shareable stickers for runners to apply on social media imagery. The R/GA team took several different approaches to the work trying a variety of illustration styles (retro Nike style, wheat paste, line art, typographic, etc). 

 
 
 
grid.png
 
 

In addition to the stickers we were tasked with creating a set of fun emojis that incorporated the Nike+ mark as well as the brand color of red and volt (green).

 
 
 
 

This ultimately ended up largely as a conceptual exercise in order to ideate the various look and feel of sticker treatments with the app, but it was a great opportunity to step into the world of illustration and have some fun with type.