Making Local Shopping Easier with Shoparound

product design, user research, UX/UI


I'm working on a personal project for a product concept I have called ShopAround. Being new to Portland and having an interest in the fashion and retail space, the premise of the work originated from one question.


How might we help people find new local places to shop? 


Defining the Audience

Understanding who would benefit the most from the product was important in building what I'd hope to be a success project. I looked at the insights we gained from my research (in-person and phone interviews) and developed “Jazmin” to ensure my efforts consistently laddered back to solving her needs.



Upon listening to user feedback on how they currently find places to shop/shopping events, I completed a competitive analysis where I looked at features (responsive site vs. not, native app availability, ease of accessing information, etc.) to see how ShopAround could fit in the landscape.


The design process

I began by sketching out a storyboard of the user onboarding journey. Then created a series of paper prototypes to test and iterate. The process of sketching was imperative in order to get as many ideas as possible out. Failing fast and early enough to gain additional perspective from the target audience. 


Introducing Shoparound

ShopAround is an native iOS app that aims to solve consumers' thirst for learning about new local boutiques and shopping events. Whether getting around town or planning for a shopping adventure it aims to provide access to quality retail experiences for its users.


site map


User Flow


Wireframes (shop nearby locations flow)


ShopAround Visuals

I wanted to keep the ShopAround theme light and playful. Using smalls pops of color throughout the work, but keeping the focus on the typography and messaging. The prototype of this flow is shown in the above animation and can also be viewed here.





This project offered a great way for me to continue working with newly developed product concepts while pushing further into conducting user research. Next steps include building out a few more flows and putting them in front of a few consumers to get a read on what can continue to be improved as well as what additional features could be beneficial.