Product & Experience Strategy for Consumer Tech

Amanda George is a product and experience strategy leader, advisor, and former design executive who helps companies to identify new product opportunities and strengthen the design capabilities needed to deliver exceptional customer experiences.

Through her independent practice, The AG Effect, Amanda partners with consumer technology companies and leadership teams to work through complex product and organizational challenges. Her work spans product and experience strategy, executive advisory, organizational development, and fractional design leadership.

With 15+ years of experience working at the intersection of design, technology, and business, Amanda has held leadership roles at Zillow, Meta, Equinox, Huge, and R/GA. She has also shaped digital experiences for global brands including Apple, Nike, Google, and YouTube.

Throughout her career, Amanda has led cross-functional initiatives, shaped product vision and strategy, elevated design maturity, and built inclusive, high-performing teams.

Amanda earned her Bachelor of Business Administration in Marketing and Media Communication from Baruch College and completed executive education in leadership and business at the Yale School of Management and Columbia Business School.

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