Nike Elite Athlete Commerce Experience

UI/UX, layout, responsive web design

 
 

The Problem

The Nike Elite brief allowed the team to have a fresh take on the 2006 flash enabled dot.com experience. It was an incredible opportunity to rebrand the athlete shopping journey — working with traditional framework of Trade Gothic typeface, but incorporating new color palettes, imagery as well as site functionality.

Upon developing the work we asked ourself a question.

How can we provide elite athletes with a premium and seamless shopping experience?

 
 
 

Log-in Page

 
 

The Process

Completed within 6 months using an agile process, we met with stakeholders on an on-going basis to establish alignment while ensuring all work tied back to the user needs. We also created personas based these users (professional/college athletes, university administrators, etc). In the comps shown here Lebron James is referenced.

 
 

Welcome Letter Upon Log-in

 
 

Homepage

 
 
 
 

Mobile Navigation

 
 

Product Detail Page

 
 

Checkout Page

 
 
 
 

The Outcome

The work was completed with a fully designed and annotated style guide detailing animations/interactions as well as specs and rules around typography, navigation, etc. The site is currently under construction with an anticipated to be completed by the end of the year.